Offer contact information in other languages if you serve an international, or multilingual audience.Include hours of operation and time zones.Link address(es) so they open a map application where users can get directions. Show contact information for local branches or physical locations.This preference depends on the individual and the nature of the situation. Just like in business–to–customer journeys, some business–to–business users prefer the phone, while others prefer email. Provide the phone number and email address for a primary contact first, then list phone numbers and email addresses by department (sales, accounts, support, geographic headquarters, etc.).Investor-relations contact number, if applicableīeyond providing appropriate contact channels, here are a few additional best practices for displaying contact information:.Customer-service number(s), if applicable.Phone numbers (which connect to people who are properly trained to handle calls):.Rather than offering specific information on the Contact Us page, the site displayed poorly formatted copy.Īt a minimum, include the following information on your Contact Us page: If I go to Contact Us, I’m already expecting the variety of methods of contact.” Yamaha’s corporate website disappointed users. They don’t seem to be offering other methods of contact including social media, email, or a phone number. It is misleading to have this page called Contact Us and then the content on the page is just more paragraphs. “This is where I would go hoping to find that information. A user looking for corporate contact information on grew frustrated that there was no email address or phone number displayed. Your site should include a dedicated contact page with at least a phone number and email address, not just a contact form or physical address. The Contact Us link should lead to complete contact details and communication options. In this article, we’ll share 12 guidelines for designing your Contact Us page, as gleaned from this research. Our goal was to understand how people in business–to–business contexts find and interact with Contact Us pages, what information and methods they expect to see, and their motivations behind choosing a particular contact channel.
WEB DESIGN COMPANY ABOUT US PAGE DESIGN SERIES
During this research, we observed participants’ behavior as they tried to complete key tasks related to About Us content on 40 different corporate websites.Īdditionally, we asked each user to attempt a series of activities related to the Contact Us information on those sites.
WEB DESIGN COMPANY ABOUT US PAGE DESIGN UPDATE
To update our About Us report, we recently conducted a qualitative usability study with 20 business professionals.
0 kommentar(er)
